Our Team

The Practitioners Behind the Data

Local SEO isn’t a guessing game. It requires testing, breaking things, and rebuilding them. We built this site to document what actually works in local search. No fluff. No recycled Google guidelines. Just raw data, field-tested tactics, and operational reality.

We run campaigns for real brick-and-mortar businesses. We track proximity signals, monitor review velocity, and audit NAP consistency across hundreds of directories.

The people writing here do the work.

Lead Strategist & Editor: Cliff Dawis

SEO Specialist: Local SEO, GBP Optimization, On-page

Cliff Dawis spent over five years deep in the trenches of digital marketing operations. He doesn’t write theory. He builds local dominance. During his tenure at Numana SEO, Cliff reverse-engineered local search algorithms to see exactly what moves the needle. He found the signal in the noise.

He specializes in Google Business Profile optimization, citation consistency, and technical on-page architecture. Cliff translates complex algorithm updates into actionable, ground-level strategies. He knows exactly why an HVAC contractor in Phoenix outranks a competitor with twice the reviews. It comes down to category precision, behavioral engagement, and structured data.

Cliff demands data-driven insights. He tests every tactic before it reaches this site. You can view his professional background on LinkedIn.

The Research & Execution Team

Elena Rostova, Citation & Data Analyst

Elena audits local ecosystems to pinpoint exact NAP discrepancies across 50+ tier-one directories. She tracks proximity ranking shifts and builds the foundational data structures that secure map pack placement.

Marcus Thorne, On-Page & Schema Architect

Marcus writes the code that search engines actually understand. He deploys local business schema, optimizes service-area landing pages, and ensures site architecture feeds direct relevance signals to Google.

David Chen, Review Velocity Specialist

David monitors the behavioral signals that dictate local trust. He maps out review acquisition systems for multi-location franchises, tracking how response times and keyword-rich customer feedback impact local pack visibility.

Our Editorial Baseline

We reject generic advice. The local search environment shifts constantly. What worked last season often fails today. We hold every published piece to a strict operational standard.

If we publish a tactic, we tested it. We tracked the ranking shifts. We documented the timeline.

Every article goes through Cliff for technical review. We check claims against live campaign data. We verify GBP category updates. We monitor review velocity impacts. If a strategy lacks concrete proof, we scrap the draft. You get high-resolution clarity on what actually drives foot traffic and phone calls.

• No theory: Every guide anchors to a real-world local campaign.
• No hidden variables: We name the exact tools and directory networks we use.
• No guaranteed rankings: We optimize for probability, proximity, and relevance. Anyone promising guaranteed map pack placement is lying to you.

Connect With Us

We talk to agency owners, in-house marketers, and local business operators daily. If you have a specific GBP anomaly or a map pack fluctuation you can’t diagnose, reach out.

We don’t accept guest posts from freelance writers. We only publish case studies from active SEO practitioners who can show real ranking graphs and verifiable client wins.

Send your data and your questions to our editorial desk. We review submissions weekly.